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Business models that capitalize on the benefits digital technology can bring for insurers while meeting a changing set of consumer demands will help insurers not only to remain relevant but also to grow.

The fundamentals of the health care insurance industry are shifting post-pandemic. How the industry responds to consumers’ new expectations and changing needs could unlock huge value for the health insurance ecosystem.

The future of health care insurance depends on exploring new models of doing business, something the industry has been slow to embrace. Proactively reinventing their business models helps insurers get closer to consumers, as many show willingness to consider alternative distribution channels.

 

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