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Analytics concept (Photo: Sergey Nivens/stock.adobe.com)

In a previous column, we reported that voluntary new business annualized premium (sales) for 2020 was $7.463 billion, down 15.5% over 2019 sales. This article highlights sales by product line and platform.

Term life was again the top-selling line of business this year, followed by dental, accident, and then short-term disability. The graph (left) shows the mix of sales by line of business.

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