man and woman looking shocked and surprised (Photo: Shutterstock)

Is fear or encouragement a bigger motivator for defined contribution plan participants? That is a question the Defined Contribution Institutional Investment Association set out to answer in its latest study.

DCIIA said many benchmarks can define success for a DC plan, from basic participation to deferral rates to more elaborate retirement readiness and financial wellness measures. However, perhaps a more important measure of success is how effective the plan is at driving engagement and compelling participants to prepare for retirement, according to DCIIA’s report “Engaging Participants: Communication Strategies for Defined Contribution Plan Sponsors.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.