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Is fear or encouragement a bigger motivator for defined contribution plan participants? That is a question the Defined Contribution Institutional Investment Association set out to answer in its latest study.

DCIIA said many benchmarks can define success for a DC plan, from basic participation to deferral rates to more elaborate retirement readiness and financial wellness measures. However, perhaps a more important measure of success is how effective the plan is at driving engagement and compelling participants to prepare for retirement, according to DCIIA’s report “Engaging Participants: Communication Strategies for Defined Contribution Plan Sponsors.”

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