Spoon full of pills Marketing may not fix or replace other organizational efforts, but it helps make effective operations exponentially more impactful than they are on their own.

These days, too many agencies seem to think that marketing is some new cure-all and that by simply creating an internal marketing position or hiring a marketing firm, they can then sit back and watch their business grow.

Not so fast, Skippy. Marketing can do amazing things for your business, but it can’t do everything. First, let’s start with the realization that marketing isn’t a project or an optional activity. Like sales and service, it is a critical daily function of running a growth business. Second, we need to recognize that marketing can, and must, do some amazing things for your business. But there are also many things it can’t do.

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