Pet insurance, one of the hottest voluntary products going right now, covers an animal in the event of injury or illness. (Photo: Getty)
Just three insurance products — health, life and dental — have an ownership rate of more than 50%. Although it's only logical for brokers to focus their efforts in these areas, there also is a large and growing market for voluntary insurance.
Breeze, which markets a variety of insurance products, recently took the pulse of the voluntary market. Not surprisingly, it found that 82% of respondents own health insurance, followed by life (64%) and dental (53%). Although 84% of white respondents own health insurance, only 68% of black respondents do. Far more males than females are likely to own voluntary policies of all types.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
