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“The debate should be less about the credibility of resumes or applications hosted on social media platforms, and more over their efficacy and ethical implications,” says Casey Welch.

The current labor market is experiencing a period of what can only be described as unprecedented upheaval, with established professionals rethinking their careers and futures as a result of the pandemic (and their employers’ response). Young professionals and recent college grads are also entering a world where career opportunities aren’t limited by geographic constraints and the entire hiring process can be done virtually.

Bottom line: Employers have to get much more serious and creative in their recruiting strategies if they want to be on candidates’ radars. And for many, attracting the newest generation of professionals means ditching the online job listings and taking a proactive approach to get on THEIR radar. Social media sites like TikTok are seeing an uptick in recruiting and career development opportunities.

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Emily Payne

Emily Payne is managing editor at BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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