Matthew Pollard "One of the biggest mistakes a business can make is trying to be seen as everything to everyone, rather than essential to a select group or niche," Matthew Pollard told BenefitsPRO Broker Expo attendees.

Today's executives are confronted with new challenges that threaten their continued growth and survival. With increased competition, disruptive technologies and tough economic climates, market share is dwindling and discounted acquisition is steadily on the rise. During an insightful keynote on day one of the BenefitsPRO Broker Expo In San Diego, attendees learned tips for how to stay competitive in a constantly changing landscape and how to achieve sustained success.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.