Buckle up: What George Will has to tell the benefits community isn’t pretty
Unable to attend this year's Broker Expo in San Diego? Or maybe there were just too many great sessions to attend them all? Catch up on what you missed in our latest roundup.
If there’s one topic that’s sure to draw a crowd at the BenefitsPRO Broker Expo, it’s prospecting. It’s a pain point that tops the list for nearly every benefits broker, and there’s a reason for that: It’s not an easy thing to do. Prospecting, much like dating, is about finding and connecting to people with whom you are compatible, striking up a relationship and then nurturing it.
“Relationship building to me is everything,” Amy Evans of Colibri Insurance Services told attendees. “When we talk about prospects, new opportunities, many think of that as a company that they want to do business with, but it’s people. I get excited by a person I connect with, in a business sense, a person I want to date.”
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