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Person looking at giant screen New artificial intelligence platforms, however, offer providers and health plans information that enables them to intervene at the moments that make a difference — while protecting patient privacy.

Personalization has long been the holy grail of health care. And, during the pandemic, as our reliance on digital tools that easily collect personal information has soared, the promise of personalization has seemed closer than ever.

The right kinds of data paired with artificial intelligence (AI) and machine learning (ML) can unlock the ability to improve health outcomes by tailoring care and engagement strategies to individual patients at scale. With this approach, health plans and providers can finally maximize each step in a patient’s health care journey.

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