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woman at computer The proliferation of digital tools has opened the door for one-on-one coaching to anyone, no matter where they are physically or on their career trajectory. (Photo: Shutterstock)

The word “executive” is often used to mark the difference between coaching athletes and coaching people in the workplace. But the word “executive” comes with some prejudice.

Executive coaching implies a benefit reserved for C-level managers and high achievers. Low-performing employees get counseling. But that’s a short-sighted approach. Companies with a strong coaching culture that extends beyond the C-suite see productivity increase by 86%. Employee engagement typically increases 56%. Employee retention goes up by 32%.

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