X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Research shows that during the course of the pandemic, consumers became more aware of the need for insurance and related protection products. This presents a unique opportunity for the industry to demonstrate the value of the products and services it provides and deliver on the promise of protecting American families.

In 2021, LIMRA joined with seven trade associations to launch the Help Protect Our Families campaign. The campaign is designed to raise industry awareness of the growing life insurance coverage gap in the U.S. Leveraging each organization’s unique expertise and resources, it aims to help our collective members better connect with consumers and aid them in getting the life insurance coverage they need to protect their families’ financial future security and deliver on the promise. More than 75 companies have united to join the effort and help the industry reach Americans who are at financial risk.

During this upcoming open enrollment season, workplace benefits can play a key role in helping the industry deliver on its promise.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Follow the Conversation

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.