image of David SaltzmanThis week's episode gives profound insights into how insurance advisors can drive sales and win relationships using the psychology of persuasion. Brian Ahearn, author of "Persuasive Selling for Relationship Driven Insurance Agents," talks through the different methods that need to be applied at every step of the sales cycle in order to create long-lasting client relationships and close sales without coming off as a "salesy" person.

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