The idea of an employer providing additional financial assistance from pre-conception through the fertility journey, then back to work and parenting, is gaining popularity. (Photo: Shutterstock)

An employer-sponsored fertility benefit was once considered a luxury. Now more than ever, it’s an essential part of a company’s HR toolkit.

Employers across a wide spectrum of economic sectors have begun to offer a managed fertility benefit as a tool to recruit and retain the best employees. Corporations specializing in financial services, health care, professional services, retail, manufacturing and tech, as well as higher education, municipalities and law firms are all pushing the trend.

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