Consumers’ dissatisfaction and disengagement with traditional brands has opened up opportunities for new innovation.

A new report on health care branding acknowledges the incredible stress test that the industry has been put under in recent months yet finds that many core values have not changed in the relationship between providers and consumers.

The latest “Humanizing Brand Experience” report from Monigle takes a deep dive into health care branding and consumer feedback. The researchers surveyed more than 30,000 Americans in three separate online polls, from 2018 to 2020, focusing on family health care decision-makers. It partnered with the Society for Health Care Strategy and Market Development and the American Hospital Association in creating the study.

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