AI can help speed up your team’s efficiency during enrollment while helping employees slow down long enough to truly consider and weigh their plan options.

Many people feel uncomfortable with using artificial intelligence (AI), since it tends to conjure up Hollywood ideas of robots gone rogue rather than simple technical conveniences we use every day to make our lives easier. A recent study by Pega indicated that although just 33% of users say they regularly interact with AI, the reality is more than double that (77%) do so.

For example, when your credit card company flags a suspicious transaction—that’s AI. When you tell Alexa to play music, ask Siri to look up the local pharmacy’s hours, or search through Netflix recommendations that are “just for you”—that’s AI, too. With 85% of U.S. adults owning a smart phone or device (more than 95% among those ages 18-49), most employees are ready—or even expect—to interact with AI to select and activate their benefits plans.

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