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This episode of the #RockstarsRocking podcast features the rockstar duo Reid and Heidi and Reid Rasmussen, Co-Founders of freshbenies, out of the Dallas-Fort Worth, TX area.

Today’s guests are a husband-and-wife duo; Reid with a background in benefits, and Heidi, who worked her way up the J.C. Penny chain from the sales floor to VP. They decided to take a shot at creating their own company after they found a hole in the benefit programs that Reid had been working with…

Episode Highlights:

  • How seeing a need to bundle health services lead to the creation of freshbenies
  • Rebranding their company with the name 100% of people polled didn’t like
  • “Get it installed and stay quiet” – advice they were originally given
  • ‘Medical Advocacy’ is like having a travel agent for your health
  • Telemedicine as a way to access mental health services
  • Building a culture of remote workers
  • Being an employer of choice in a talent war
  • “Brokers In Cars Getting Coffee”

Audio only version here

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