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The Medicare annual enrollment period – also called AEP or the fall Medicare open enrollment period – can be a time of optimism and opportunity, as beneficiaries are presented with the chance to make improvements to their benefits. Medicare open enrollment lasts from October 15 to December 7 each year.

But this 54-day period every fall can also cause a great deal of confusion, as many older adults find themselves lost in a sea of options, applications and deadlines.

As an advisor, it’s your job to guide your client through the Medicare maze. I liken it to running a race alongside your client versus simply pointing them in the direction of the finish line.

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