The Medicare annual enrollment period – also called AEP or the fall Medicare open enrollment period – can be a time of optimism and opportunity, as beneficiaries are presented with the chance to make improvements to their benefits. Medicare open enrollment lasts from October 15 to December 7 each year.

But this 54-day period every fall can also cause a great deal of confusion, as many older adults find themselves lost in a sea of options, applications and deadlines.

As an advisor, it’s your job to guide your client through the Medicare maze. I liken it to running a race alongside your client versus simply pointing them in the direction of the finish line.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.