New age of health consumerism highlights opportunity for future benefit tools
Despite taking greater control of their health expenses, many consumers are still struggling to figure out how to make the most of their benefits.
By Shannon Burke|December 31, 2021 at 09:06 AM
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Much has been written about the rise of health care consumerism, which has been driven in large part by e-commerce, telehealth, and digital payments. This trend further accelerated in the last two years as COVID-19 (Coronavirus) led financially challenged Americans to aggressively comparison shop for health care.
Less discussed is the reality that many patients didn’t become discerning health care consumers willingly. Instead, they realized they needed to be more active in their own care as out-of-pocket health expenses for Americans continued to climb, now surpassing $400 billion annually.
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