This week, I’m honored to have 2021 BenefitPro Broker of the Year, Ed Ligonde, join The Broker’s Voice. Ed is the Executive Vice President of Nielsen Benefits Group in Westlake Village, California. From his days playing soccer at UCLA (stud!) to his success at Nielsen Benefits Group, Ed has used his story to stand out in the extremely noisy California insurance market. Not only is he a good adviser, he’s a good human. When you take the time getting your prospects to know you, they start liking you. When they like you, they’re going to do business with you! FYI, as of 1/1, The Broker’s Voice will officially be a podcast!

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