This week, I'm honored to have Chris Fisher, founder of BenefitsAlly, join me on The Broker's Voice. Chris has built an amazing platform to help health insurance advisers locate the right solutions for their clients and help vendor partners grab the attention they need to win. Far too many vendor partners are wasting time and money trying to talk with the wrong advisers.

Chris also talks about the VIP trips he books to help vendor partners get in the right rooms with the right advisers where deals gets done. Anytime you have a solution that prevents wasted marketing dollars, you've got my attention!

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