A guide to creating unique employee benefits

After looking at employees’ wants and needs for benefits, employers can begin to think outside the box and plan their specialty accounts. (Photo: Shutterstock)

Companies are constantly looking for ways to enrich their employee benefits. To support employees during these challenging times, policies need to reflect what’s happening in an active work environment without compromising employee happiness or productivity. It’s becoming commonplace for employers to turn to fringe benefits like FSA, HSA, commuter benefits, etc. A study of business leaders from Care.com found that nearly 98% of employers plan to offer a new benefit or expand at least one employee benefit in the wake of the COVID-19 pandemic.

With so many employers looking to expand benefits, many are asking what to do to make their benefits package stand out? It’s not enough to just look at the current usage of a company’s benefits; employers will miss a lot of key information about their employees’ wants and needs. Instead, they need to ask how to create their own unique benefit programs. Yes, it is possible. Specialty Accounts allow employers to design all aspects of the benefit, such as how it’s funded, who can participate, what’s eligible, and more!