X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

This episode of the #RockstarsRocking podcast features a rockstar killing the game with her marketing strategies, Nancy Giacolone, President and Owner of Olympic Crest Insurance out of the Pacific Northwest area.

We dive right into our interview with Nancy, getting into her marketing strategies and how she created her “2 Minute Tuesday” videos. With the Covid shutdown giving her the time to take courses, build a strategy, and implement the change, Nancy, along with her son, did all their production in house to find their style, create a library of content, and control production costs. She also stressed the need to understand that marketing is about playing the long game, fostering relationships so that they bring opportunities organically.

The second half of our interview focuses on building an authentic and mutually beneficial relationship with client groups. From making sure each side understands how their business and compensation works, to making sure your service and culture needs match up. From walking away from “sure” sales, to naming the questions that she thinks employers should be asking their brokers.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Follow the Conversation

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.