(Graphic by Chris Nicholls)

Getting through to employees during open enrollment has always been a challenge for brokers and employers. But this has actually been one of the areas where the chaos wrought by the pandemic has been a boon. Between employees taking a greater interest in their benefits and employers forced to do away with traditional in-person meetings, the past two years have seen increased experimeentation and creativity among brokers.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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