Human resources concept Brokers see benefits communications support as adding more value to their business than ERISA and ACA compliance or benefits administration services. (Image: Shutterstock)

The partnership role of the broker is taking on even greater importance as employers respond to impact of the Great Resignation on their workforce.

With many employees willing to change jobs for better benefits, employers are focused on ensuring employees and candidates alike understand their benefits and have the support needed to use their coverage effectively. This pressure to effectively communicate their benefit offerings, combined with pending new regulations around price transparency, means employers are relying on broker partners even more heavily for guidance.

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