(Graphic by Chris Nicholls)

Once upon a time, having a website for your business was a big deal. Today, a website is useful, but only if you can get people to it. That requires standing out amid all of the other online distractions vying for attention on any given day. Thankfully, there are some in the benefits industry who have developed a knack for this kind of marketing.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.