(Graphic by Chris Nicholls)

Like many others, benefits advisors and consultants have spent the past couple of years adapting to a new world of work. This new paradigm creates the need for new ways of doing business, new ways of communicating with clients and prospective clients, and of course, new strategies for delivering cost-effective employee benefits. Still, as brokers continue to reinvent themselves, some tried-and-true strategies will never go out of style.

This year’s 100 sales and marketing tips combine the best of the old and new to help brokers and their businesses stay on top of their game in 2022. Check out all 100 below.

Read more: 

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Emily Payne

Emily Payne is the current deputy editor for ALM's Regulated Markets and former managing editor for BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

More from this author

 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.