Fiduciary — a word anyone that advises employers, and their benefit plan representatives, knows well. Many relish the designation, still more fear it. One thing is for sure, too many cannot fully appreciate what it actually means, what is required of them, nor how to correctly execute on the obligations imposed upon them by it. Being a fiduciary sometimes means making what may feel like the less favorable decision; but, as many on either side of the political arena will say to support their subjective opinion — "facts don't care about feelings."
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