Many credit union marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. While expected channels — email, direct mail and social media — produce modest results, the channel least used by credit unions is also one of the hottest and most promising: connected TV (CTV).

For your credit union to remain competitive, you will need to build relationships with providers that have access to pertinent data and insight that doesn't rely on cookies. It's also vital to execute an effective omni-channel strategy based on that data. For your credit union to thrive in a highly competitive and volatile industry, you must first acquire and understand the research behind market conditions and the rise of new trends and patterns. The payoff will be enormous for credit unions who are intentional about getting the right message to the right members at the right time.

Join this webcast to discover how the emergence of streaming media advertising and recent changes to consumer privacy practices are affecting credit union marketing in 2022. You will learn how:

• CTV ads allow credit unions to reach a larger in-market audience more precisely for their services.
• First-party data, authenticated targeting and contextual targeting are now key success factors for credit union marketers.
• Consumer insight is necessary to close the gap between the results credit unions want and the results they get.

REGISTER NOW! (Not able to attend? STILL REGISTER you will receive an email with how to access the recording of the event)

Speakers

	Robert Ropars | Senior Account Executive, Digital| Vericast Robert has over 30 years of experience with consumer-focused strategies and solutions for B2C & B2B brands. He's spent the last 20 years working with financial institutions across the U.S. of all sizes. For the last three years, he's focused on online digital advertising solutions in sales enablement/subject matter expert role.
	Jeffery Hassemer | SVP, Marketing | Vericast Jeff designed a marketing process covering product inception through go-to-market efforts that include market-led product innovation, consumer-first product prioritization, high-growth pricing strategies and sales empowerment.

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