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This episode of the #RockstarsRocking podcast features a young rockstar taking the benefits industry by storm – Jessica Du Bois, Vice President of Business Development at Risk Strategies Company, out of the Northern Virginia area, is going to blow your mind!

We launch right into our interview today with a discussion of how you create your perception or brand on social media, from sticking with a schedule to generate results, to making sure you’re not putting out negativity, especially on posts that aren’t meant for you. We then take a quick jump back to go through how she got her start in the industry, and her journey from eing a “glorified account manager”, to really recognizing her own voice and brand.

The second half of our interview explores how marketing can make or break an employer’s benefits strategy, not only during open enrollment, but also throughout the year with attracting potential employees. We then finish up with a teaser of what to expect with her upcoming talk at the next BenefitsPRO Broker Expo.

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