stylized red stock market chart with downward arrows (Photo: Shutterstock)

You’ve heard about the book “Who Moved my Cheese?”  You know the concept: Suddenly things changed, and it’s not for the better.  If you are an agent or advisor, you have individual clients.  They are concerned about their retirement assets, their taxable assets, interest rates, the economy, the stock market and inflation.  They are thinking “This time it’s different.”  You need to be in touch.

Consider something about how people think:  When something bad happens, we often try to assign blame.  Someone must be at fault.  In James Bond films, there is a super villain in the background causing havoc.  On a more localized level, you see plenty of ads for personal injury lawyers talking about slip and fall accidents on commercial property or why you need a lawyer when dealing with an insurance company after an accident.  Unfortunately, when the stock market goes down and clients lose money, the advisor or agent is painted as the villain in the story.

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