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More than ever, employees are demanding more personalized and meaningful experiences in all corners of their working lives, especially when it comes to their employer benefits. Today’s employees want on-demand experiences that make them feel truly known, not only during benefits enrollment but throughout the entire year.

That need for a more robust on-demand experience that looks at employees holistically is evident in The Hartford’s experience with its Group Benefits customers – 80% of workers enrolled in benefits digitally in 2021, a percentage that has grown year-over-year for the past five years.

And while more employees are now receiving a digitally enabled experience, a gap exists between what employers think employees want and what the employees want.

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