Employers Struggle with Benefits Education, Personalization Can Help

More than ever, employees are demanding more personalized and meaningful experiences in all corners of their working lives, especially when it comes to their employer benefits. Today’s employees want on-demand experiences that make them feel truly known, not only during benefits enrollment but throughout the entire year.

That need for a more robust on-demand experience that looks at employees holistically is evident in The Hartford’s experience with its Group Benefits customers – 80% of workers enrolled in benefits digitally in 2021, a percentage that has grown year-over-year for the past five years.

And while more employees are now receiving a digitally enabled experience, a gap exists between what employers think employees want and what the employees want.