2022 BenefitsPRO Broker of the Year finalist – Braden Monaco

This episode of the #RockstarsRocking podcast features my longtime rockstar friend Braden Monaco, Managing Partner of Blue Horizon Benefits, out of the Baaahstin, Massachusetts, area.

We dive right into the deep end with our interview this week, starting with Braden being recognized as a top 5 finalist for Benefits Broker of the Year by BenefitsPRO Magazine. From there, we discuss any potential difficulties of being innovative in Massachusetts, which is a ‘healthcare capital of the world’ and how to get CEOs to believe that things can be done a different and maybe even, a better way.

The second half of our interview pulls back a bit, with a jump back in time to find out how Braden got into the industry by being “to happy” to work for the FBI, his passion for Cross-Fit, and how a bad leader at a previous company lead him and his colleagues to break away and form their own company. We wrap up with a discussion about accountability and his new project of creating a direct primary care program.