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Health care affordability and health care waste are both impacting Americans across the board.

Although half of Americans are covered through employer-sponsored health plans, employers may not always purchase the most optimal health plans due to factors such as data opacity and lack of personalized benefit offerings. Suboptimal purchasing contributes heavily to health care waste, but it can be easily avoided.

Brokers are now in a powerful position to spearhead change that sets new expectations with administrators and vendors on what it takes to be a credible partner. They are helping their clients become more aspirational when structuring their benefits plans by presenting more alternative solutions and diverse saving opportunities.

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