There is some good news. Today, we are better prepared to meet the communications challenge.

Employee benefit administration systems have matured in their connectivity with employees. Employees connect with these systems much more often, not just during open enrollment time. Uses include provider lookups for medical and dental providers, claims filing, and portability services. This also facilitates enrollment of many products on a year-round basis.
These systems enable communication with employees through multiple techniques: website, email, text, chat, videos, apps, etc. That means employees can be educated throughout the year using the method they prefer.
Employers are now embracing the concept that well-communicated benefits are much more appreciated by employees and their families. This allows benefits brokers and advisers to work with the employer's benefit team to create year-round communications campaigns. The focus is on helping employees understand their benefits better, and educate about how easy it is to use benefits (especially file claims and receive payments).
Our audience is more receptive than ever. The pandemic has touched nearly every American, either directly or indirectly. As a result, employees are much more open to considering products that protect them in times of health issues. The level of stress on employees, resulting from both the pandemic and inflation, has caused employers to be much more aware of the value of offering products and services that help employees cope.

We have a terrific opportunity to help employees in a difficult environment. We can provide them with education that will help them prioritize their needs, understand their ability to protect these needs through voluntary products, and make great decisions.

Instant Insights /

Voluntary benefits and gas prices

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