a small town with main street and brick buildings (Photo: Shutterstock)

Let us assume you own your own agency or represent your firm in a small town or suburb.  Put another way, you do not work in Midtown Manhattan.  You want to become the “go to” person everyone knows, the first name that comes to mind when they have a business need.  How do you do it?

This is a strategy for building credibility and visibility in the community.  It costs money and takes time.  The desired end result is for business to come your way and opportunities to be brought to your doorstep.

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