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The relationship between employers and workers has undergone a generational transformation in recent years. In this brave new world, employee benefits have taken center stage.

“Looking back at the past several years, it has been challenging for employers,” says Sina Chehrazi, cofounder and CEO of Nayva. “This is the first generation of workers who have lived through a pandemic, lived through war and lived through social media. Look at the Great Resignation and the Great Reshuffle, and what we have seen is that employees want to work for an employer who supports their values, who offers them what they want from their lives and who values them. We all know how important benefits are in that value proposition.”

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