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As employers face challenges in retaining and attracting quality talent, they must find ways to communicate their benefits offerings. In a world where personalization is everything, employees expect companies to provide benefits that meet their specific needs. While open enrollment may be the most obvious time to communicate benefits, effective communication is an ongoing process. By taking a continuous and proactive approach throughout the year, companies can ensure that employees are always aware of the resources and support available to them. In addition, regular communication can help to build trust and create a more positive overall benefits experience.

Understand how benefits are being used

When it comes to benefits, a quick data review is a great way to identify some opportunities or areas for focus. This can tell you a lot about what employees understand, what they value and what might be overlooked.