Why B.O.O.? - with Lou Bernardi

This episode of the #RockstarsRocking podcast features my rockstar friend and client partner, Lou Bernardi, Founder and Chief Benefit Optimization Officer of BritePath, out of the Long Island, NY area.

Join us for a great, in-depth conversation about the state of the current healthcare industry. We start our conversation with Lou telling us how he requested to get booed off stage at a recent conference and why that was a great thing, as he wants to lead health insurance change as a Benefit Optimization Officer. From that amusing story, we get right into why we need to optimize benefits, as the healthcare industry is intentionally opaque and does not want informed consumers. Lou talks about having to self-reflect on the change he wanted to make as he left the GA world and lifted the cover on the issues with current insurance industry practices and “hidden profit centers”. He finishes up with ways he’s fighting back, through care options like Direct Primary Care programs and internal education through his show “Benefits With Friends”, live weekly on LinkedIn and podcast platforms.

So, are you ready for more? Go ahead and grab your favorite ice-cold beverage and tap that play button, to tune in to this week’s edition of the #RockstarsRocking podcast.