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Employers offering health and other benefits are making a tremendous financial commitment to pay premiums to insurers or self-fund their own claims. They also are under pressure to make their programs pay off in terms of employee productivity, morale, recruitment, and retention.

A well-designed employee benefits program can help organizations attract and retain quality employees. This alone can make your organization’s benefits program a strategic asset. To ensure its success, however, your organization must design its benefits program to incentivize employee participation. Without tailoring benefits in such a way that employees are eager and able to enroll, your benefits program will underperform.

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