The Great Resignation has severely tightened the labor market, giving many employees the upper hand in terms of negotiating benefits. Potential employees are becoming increasingly vocal about what they want from their employers in terms of benefits and culture; thus, employers who are struggling to attract workers can, and often must, differentiate their businesses by offering enticing benefits packages and cultures that better meet the needs of their employees. 

The importance of non-medical benefits

A mid-2021 survey conducted by LIMRA and EY predicts that non-medical workplace benefits will grow 20% by 2026. As executives work with benefits advisors to revise their company benefits packages in the months preceding the ACA's open enrollment period, which begins on Nov. 1^st, they should consider expanding their benefits packages to include non-medical offerings.  Employees are placing a heightened value on benefits: The same study noted that one-third of all employees value company benefits now more than they did at the beginning of the pandemic.