There are 2.7 billion people that represent the ‘deskless’ workforce today — a staggering 80% of the global total. Yet much of the energy behind internal communication strategies to inform and engage employees to date has been focused on reaching corporate, desk-based employees that can easily access traditional mediums like email, collaborative work applications, and social media; communication mediums that their digitally detached counterparts routinely go without.

The reality is, a large portion of employee communication across deskless industries still happens by word of mouth or notice boards, where content lacks the design elements that could do it justice, and information becomes inconsistent, inaccurate, or out of date. Core channels are also completely oversaturated and, as a result, about three-quarters of employees reportedly feel they are missing out on important information today.

This lack of equitable corporate communication offerings and the lag in seeking transformational digital solutions to rectify the issue are contributing to feelings of alienation, disconnection and discouragement, but this doesn’t have to be the case. With today’s unprecedented labor demand, the changing tide of employee expectations, an increase in union formation, and a potential recession looming, effective employee engagement has never been more paramount to fueling company success.

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