Voluntary benefits have always been an important part of an employer’s benefits strategy. Today, they are not just important, they are critical.

A myriad of factors are creating additional stress on employers, especially their need to manage health care costs. At the same time, employees are placing greater emphasis on protecting their health and looking to their employers to provide traditional and non-traditional benefits.

The following challenges help illustrate why voluntary benefits have been pushed to the forefront, the impact they have on employers and the role of benefits advisors in this new environment.

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