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When a company offers its employees something special, whether they realize it or not, they are aiming to be an employer of choice. While companies that offered defined benefit pension plans were common in the 1980s and 1990s, they are much rarer now. If you are one of those companies, you’ve made a special commitment to those employees that has a real cost to you. Since you’ve made that commitment, I implore you to get full value for it. Tell your employees what you are doing. Show them why it’s special. By making the commitment, you’re walking the walk. And that gives you the right to talk the talk.

If you’re not doing this already, the time to start talking the talk is now. Not tomorrow, not next month, and certainly not next year. Do it now!

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