As a financial professional who has been practicing for over 20 years, I have become very popular lately at networking events and parties due to the current economic climate. One of the questions that I hear almost every day is: Who should I turn to for help with my financial decisions?

While the answer may seem simple, it is anything but. Some turn to friends and family, however, this advice (while good intentioned) often lacks context. Over the years, I've gained an appreciation for how complex and unique each individual's finances are, so what may have worked for a friend or family member may not be appropriate for everyone. Furthermore, not everyone has a trusted family member or friend to turn to. This is why many folks turn to financial professionals, but unfortunately, the term "financial planner" or "financial advisor" doesn't have a single meaning across the industry. Consumers are left largely uninformed and confused.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.