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It’s no secret that benefits are hard to understand and navigate. In fact, 87% of employees self-report feeling confused about their benefits, while health care literacy is similarly low across the board, with only 12% of U.S. adults considered “health literate.”

These challenges, paired with the rising cost of health care year-over-year and the Great Resignation, make benefits engagement all the more imperative for employers and benefits advisors looking to manage costs, drive retention, and empower employees.

Health care is one of the largest line items on the budget. Because employers are grappling with how to best mitigate these cost increases, it’s critical to tailor benefit offerings that increase engagement, support employees and their families in improving their health and wealth, and ultimately improve attraction and retention.

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