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To paraphrase an old TV advertising campaign: When you talk, people listen. Evidence? Consider your clients and their choice of voluntary carriers. According to our most recent "MarketVisionTM The Employer Viewpoint©" report, your recommendation is a key factor employers consider when choosing a voluntary carrier. That's particularly true for larger accounts: 77% of employers with 1,000–2,499 employees and those with 10,000-plus employees rate your nod as very or extremely important in their decision.

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