How benefits consultants can help clients meet their health equity goals

The COVID-19 pandemic made it clear that the United States is dealing with radical health disparities across its population. And in the pandemic’s wake, the Great Resignation has shed light on how much employees value benefits and equate them with company culture. 

This has caused employers big and small to focus more deeply on the role they play when it comes to health equity and promoting wellness in the workplace.

True health equity — making sure that all employees have equal access to health care — goes beyond an employer simply offering benefits, because there are often barriers, such as lack of awareness and affordability, that keep employees from taking advantage of their benefits. Brokers and benefits consultants are in a unique position to offer their clients strategies for breaking down those barriers.