Whether you're just getting started, actively growing your book of business, or maintaining a mature portfolio, a strong marketing strategy can help you achieve your goals.
As important as benefits are to hiring and retention, it seems like selling them should be easy; but every benefits advisor knows this is not true. Selling benefits is one of the hardest things to do in the insurance business.
The most critical aspect of your job as a broker is to introduce companies to products that benefit them and their employees. But with this responsibility as your main focus, how do you find new clients, develop leads into customers, or increase your revenue to support a growing business?
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