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We met our longtime insurance agent when we both served on the same medical charity board. We became his clients when we realized he was highly ethical. We mentioned this to an art dealer friend who remarked: “That’s why I became his client too.”  She and he served on a different board together. Business can come in your direction if you take the right approach.

What is a paradox? Oxford Languages describes it as “A statement or expression so surprisingly self-contradictory as to provoke us into seeking another sense or context…” Here is the connection: The benefits professional joins a non-profit board. They are taught the code of ethics, which means you put the organization first and do not attempt to go after business while serving on the board. OK, that makes sense. As time goes on, you discover most of these board members do business with one another. They are each other’s clients! There is the paradox!

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