The role of brokers and solution providers in bridging the benefits engagement and ROI gap 

Amidst continued economic volatility, financial stress has surged to unprecedented levels. According to BrightPlan’s 2023 Wellness Barometer Survey, a staggering 92% of employees are stressed about their finances. High inflation, the rising cost of goods, and market volatility have created a constant state of uncertainty, intensifying employees’ financial anxiety and pressure. In this challenging landscape, organizations face a crucial mandate: providing support for their employees’ wellbeing while simultaneously navigating the need to tighten budgets and do more with less. This dual imperative requires a deep understanding of employee needs and the ability to deliver the right support where it is needed most.

As employers recognize the importance of targeted and focused benefits, they increasingly rely on benefits brokers and solution providers to help navigate the complex landscape. These partners play a central role in enabling employers to better understand benefits needs, curating the right mix and driving engagement and utilization among employees. They also help play a key role in ensuring that employees receive the targeted assistance they need to weather this economic storm.